Feiyue is a French canvas sneakers brand. The brand started in the 1920’s, but was re-launched in 2006. A local entrepreneur brought the product to South Africa and is marketing the shoes in very different and interactive ways. One of them is the creation of a Mobile Unit with a Feiyue shop inside. The truck was parked outside the market in Juta Street. On the outside of the truck Jozi barbershop paintings are used to grab passers-by’s attention. And it did exactly that – we loved this way of marketing the shoes, which no doubt contributed to our new-found love of the shoes themselves!
You can visit their Facebook page here.