Bean There Coffee Company was the first South African coffee roastery to offer Fair-Trade coffee. Fair-Trade means that the coffee beans have been produced and traded fairly with a premium added to the price to ensure that proper social and economic investment at community level makes it possible for the farmers and their communities to farm sustainably in the unpredictable coffee market.
In practice, this means that Jonathan and his team visit the African farms and engage with them to ensure that the coffee trade makes an actual difference in their lives and to take farming equipment to them. For example, only last week in Ethiopia, he exchanged a brand new bicycle for an old one that belonged to one of the farmers, but that Jonathan thought would look good against the wall of their new Cape Town shop. I love the mental image of that farmer riding on his fancy new bike on the coffee plantation!
For everyone in Cape Town, good news is that this blog coincides with the official launch of their Cape Town Roastery. They opened their new shop in 58 Wale Street, Cape Town. Trust me, you don’t want to wait too long before going there!!
PS. If they ever decide to send out mobile coffee vans into Joburg’s streets, I will happily pay for a parking spot outside of my house!
44 Stanley Avenue
Visit their website of Facebook page.
Image credits: All photography by me