I came expecting to see the same urban gentrification that you see at Juta street (see here) in Braamfontein or Arts on Main (see here and here), but truth be told this area hasn’t quite made it yet. Thinking about it afterwards, it is almost a question of momentum – an area starts picking up when a critical mass of the buildings, or blocks, in an area undergo a change. And right now, the renewed part of town around the fashion district is still competing with too many things that do not care for ‘fashion’ or the people that are interested in it. It is a shame because especially Fashion Kapitol, a modern retail space with a lovely public square in Pritchard street, has real potential to form the nucleus of something great – much like the Neighbourgoods Market in Braamfontein (see here), or 44 Stanley in Millpark (see here).
I am sure that areas like Arts on Main were also started by someone putting down the first funky and renewed space in what at the time seems like an unlikely place. I hope that the area I saw on Saturday is the first such space for the fashion district.
Click below for more details:
Fashion District website
Fashion Kapitol Facebook page
Fashion Shack Facebook page